American Wild Horse Campaign

This was my final project during college to address an current event issue and create an ad campaign for your opposing view, this was the result.

The American Wild Horse Campaign is the nation’s leading nonprofit organization dedicated to protecting America’s wild horses and burros. They work to reform the roundup program and replace it with humane management that keeps wild horses and burros wild, protected, and free. For this project, I chose to address this issue head-on and create an emotional campaign. I went out and photographed multiple horses in order to achieve the mood I desired. I chose to incorporate thick, bold typography to make the written message stand out even more.